Williams-Sonoma Inc. reported that its direct-to-customer net revenues increased for the second quarter to 15.3% to $478 million from $414 million in 2012, according to a press release.
The increase in revenue was primarily driven by its brands, Pottery Barn, West Elm, PBteen and Pottery Barn Kids, according to the press release. The direct-to-customer net revenues generated 49% of total company revenues in Q2 compared to 47% in 2012.
Retail net revenues in Q2 increased 9.7% to $505 million from $460 million in 2012, according to the press release, this was driven primarily by Pottery Barn, West Elm and its international franchise operations, partially offset by a decrease in Williams-Sonoma, according to the press release.
Merchandise inventories increased 19.6% to $737 million compared to the $616 million at the end of Q2 in 2012, according to the press release.