How Your Offline Efforts Can Help Your Online Marketing

| Helen Cartwright

One of the key ways to make your online efforts more effective is to amplify them with offline marketing and promotion. If you think this may help your business, here are some things to consider.

MCM Ecommerce and Marketing 4-10-18

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 4/10/2018 Bringing the Omnichannel Retail Approach In-Store Instead of fighting rising online sales, retailers should embrace digital … Continue Reading →

MCM Week in review 4/6/18

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 04/02/2018 MCM Week in review 4/6/18 …» Share this article:     sponsored by The Most-Searched … Continue Reading →

MCM O+F Advisor 4-4-18

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 4/4/2018 How to Improve Your Ecommerce Warehouse Slotting Many merchant operations are not ready for a fully automated slotting system, … Continue Reading →

MCM Ecommerce and Marketing 4-3-18

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 4/3/2018 The Ever-Evolving State of Ecommerce As a retailer with an ecommerce site, it can be difficult … Continue Reading →

MCM Week in review 3/30/18

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 3/30/2018 Ongoing Labor Shortage Underscores Need for Optimized Warehouses Finding sufficient warehouse staff is a problem … Continue Reading →

The Top 6 Innovations in Online Customer Experience

| Ohad Rozen

Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service Here are six top innovations that will benefit retailers.

Fitness Brands Building Brand Loyalty by Becoming Part of the Lifestyle

| Daniela Forte

Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.

How to Choose the Right Attribution Modeling Approach

| Helen Cartwright

Today’s customer journey through your company website, web pages and marketplace sales platforms often meanders across multiple websites, social media sites, links to authoritative websites, company-review platforms and paid advertising including media ads, content marketing and PPC campaigns. Discover why the attribution model approach is so important for your brand.

Affirm Introduces In-Store Capabilities

| Press Release

Affirm InStore reinvents credit with alternative to traditional credit cards at brick-and-mortar merchants Affirm, Inc., the company started by entrepreneur Max Levchin to provide fair and honest financial products, today … Continue Reading →