Whether it’s chat or our old buddy email, ecommerce in general is often shockingly tone deaf when it comes to different online sales scenarios that are becoming a critical part of a digital channels deployment strategy. Here are some important do’s and don’ts for a successful online strategy.
Well, let’s just say it’s probably not possible that Jeff Gennette will sink Macy’s, Inc. like Ron Johnson did when he took over JCPenney. Gennette has been the president of the embattled department store for the past two years, and has served the company in some sort of executive capacity since 2006. Here’s what Gennette needs to think about if he’s going to get Macy’s, Inc’s not just to regain its leadership position, but keep its stores from the retail graveyard.
Large retailers acquiring major flash sale sites are slowly becoming the norm in today’s retail landscape. See what acquiring major flash sale sites means for major retailers and their business model.
Target is moving full-steam ahead in being leaders in omnichannel. While the task wasn’t always so easy for the big box retailer, Target has come a long way. See what plans Target has in place and what the future holds.
Omnichannel retail order and fulfillment software firm SalesWarp has deployed its solution throughout the entire national chain of specialty youth apparel retailer Zumiez. See what decision criteria were used, and the benefits gained by the company.
Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.
Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.
Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.
While e-commerce seems to have reached a saturation point when it comes to the number of consumers who shop online, there has been a steady increase year-over-year in the frequency of consumer purchases, according to the Walker Sands 2016 Future of Retail Study.
Aptos announced at IRCE 2016 that Ron Jon Surf Shop and Purdys Chocolatier will launch new ecommerce sites with order management systems through its platforms. Here’s a look at the unique needs of the two very different merchants, and why Aptos was able to provide both with solutions that best fit their customers’ needs.