MCM O+F Advisor (11/21/18)

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 11/15/2018 MCM O+F Advisor (11/21/18) …» Share this article:     sponsored by Make Your Marketplace Strategy a Success Now … Continue Reading →

Amazon Takes Swipe at Etsy, Lures Small Business Sellers with Storefronts

| Daniela Forte

Amazon’s new Storefronts, a site that lets shoppers browse from a curated list of more than 1 million items sold by 20,000 small-to-medium-sized businesses in the U.S., bears a passing resemblance to leading artisan site and competitor Etsy. Here are the plans the marketplace giant has to promote its newest initiative.

MCM Ecommerce&Marketing 9/4/18

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 9/4/2018 How to Sell on Google Shopping The ecommerce behemoth’s vast product range, easy shipping options, convenience … Continue Reading →

Converting Sale-Seekers Into Life-Long Loyalists

| Lynne Capozzi

The opportunities massive sales events afford independent businesses is unquestionable, but what happens once these shopping sprees come to an end? How do brands convert these fair-weather purchasers into long-time customers? Here are several tips on how to make customers loyal to your brand beyond the sale.

Why It’s Not Too Late for Back-to-School Advertising

| Drew May

In many parts of the country, school starts earlier and earlier—sometimes as early as the first week of August. Plus, the nature of what is categorized as a back-to-school good has evolved—and is continually expanding. Here is what marketers need to know about back-to-school shoppers.

Target Reports Ecommerce Growth of 41% in Q2

| Daniela Forte

Target reported a 41% increase in ecommerce sales during the second quarter, with overall revenue increasing 7%. Comp sales were up 6.5% in the quarter, the strongest showing since 2005, driven by a 6% growth in store traffic. Here are some opportunities Target plans to focus on in the future.

The Ultimate Guide to Mastering CX During the Back-to-School Shopping Rush

| Craig Reines

Back-to-school shopping season is in full swing, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers have a head start as they prepare for a brand new academic year. Here are the top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.

MCM Ecommerce&Marketing 8/21/18

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 08/21/2018 Kroger to Sell Groceries in China Through Alibaba Partnership Cincinnati-based grocer Kroger will start selling online … Continue Reading →