FTC Looking into Vitamin Shoppe Planned Acquisition

| MCM staff

The Federal Trade Commission is currently investigating a plan by the Vitamin Shoppe to acquire Super Supplements, Inc. Although no reason was given in the press release as to why the investigation is being conducted, the Vitamin Shoppe says both companies are complying with the FTC and that the penned acquisition date has been moved to March 1, 2013.

Oracle Purchases Eloqua for $871 Million

| MCM staff

Oracle Corp has agreed to acquire Eloqua, Inc., a maker of marketing automation software, for approximately $871 million. The Eloqua deal builds upon Oracle’s previous acquisitions of Vitrue and RightNow.

Putting Customer Lifetime Value to Work for Your Company

| Dan Roitman

Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.

Circuit City to Become Part of TigerDirect.com

| Jim Tierney

The Circuit City name is slowly fading away. Parent company Systemax announced that Circuit City will merge with TigerDirect.com by Dec. 31 and become part of the latter’s ecommerce website.