MCM Thursday 3-26-15
Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant March 26, 2015 Around the Globe, Shoppers Want More Flexibility Online shoppers around the world … Continue Reading →
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Predictive Technology Drives Evolution of Big Data
Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.
4 Key Findings From the 2014 Video Commerce Benchmarks Report
The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.
Around the Globe, Shoppers Want More Flexibility
Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale.
3 Slices of Pi Day Emails
My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.
Top 5 Challenges in the New Retail World
Online sales may be skyrocketing, but the next generation of retail isn’t just about ecommerce. Here are the top five challenges for companies facing the new world of retail, and my advice for how to overcome them.
China to Allow Foreign Ownership of Ecommerce Firms
China announced it will allow full foreign ownership of ecommerce firms in Shanghai’s free trade zone. See how regulatory changes have made it easier for retailers and brands to enter the Chinese market.
Free Shipping and Flexibility are Key Global Ecommerce Drivers
Convenience, flexible delivery and payment options continue influence online consumers worldwide, says a new study conducted by comScore on behalf of UPS.
6 Tips to Designing the Mobile Shopping App of Tomorrow
With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.
Mobile Shift Continues in the UK
Are you selling cross-border to the UK? Then you better make sure your ecommerce site is ready for the mobile shopper. Here’s a look at how mobile commerce is growing across the pond.