Luxury retailer Bergdorf Goodman announced that it has partnered with Borderfree to open its website and sell to international shoppers with BFX, Borderfree’s new global ecommerce platform for retailers.
Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.
Ace Hardware has begun a same-day delivery pilot via its own associates at 33 stores in Florida, Illinois, Colorado, Maryland, Texas and Arizona.
If there is one major lesson merchants learned during the 2014 holiday season, it’s that mobile mattered more than ever. Mobile commerce went from being a necessary evil to an overnight game-changer. And the merchants that got on board with mobile commerce reaped the benefits of the iOS and Android-armed shoppers.
Walmart announced that in-store employees will have the opportunities to get pay raises based on performance. See what this will means for employees.
Mobile app-driven startup service Curbside has expanded beyond Bay area Target locations and a San Jose mall to include three Best Buy stores in the area.
Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant February 26, 2015 Cool New Technology Showcased at eTail West Sure, there were things like … Continue Reading →
It is no longer enough for a brand to simply be present across channels. Companies must incentivize action and engage their audiences seamlessly and consistently across every medium—mobile, social, in-store, online, etc. See how brands can engage with audiences across the channels.
What consumers not only want, but have come to expect, is a consistent, relevant and personalized experience across every channel in which they engage with a retailer. Here are three tips that retailers should keep in mind when they go into their next omnichannel strategy session.
Amazon may buy Radio Shack and has opened up a store at Purdue University, but don’t count out major omnichannel retailers like Macy’s, Kohl’s and Walmart.