When Cyber Monday Becomes Cyber Sunday
A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.
Search Results for in-store
What New Omnichannel Trends Really Mean for Customers
We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar. Here are 5 ways these online to offline innovators are offering the next wave of the omnichannel experience.
Mobile Momentum Moves Through Black Friday
Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.
Retailers Must Deliver a Seamless Shopping Experience
Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.
MCM Thursday 12-4-14
Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant December 4, 2014 5 Ways Sabon Brought Boutique Appeal to Their Ecommerce Platform The internet … Continue Reading →
MCM Tuesday 12-2-14
Chief Direct Marketer View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant December 02 , 2014 Don’t Be Clueless About the Path to Purchase Thanksgiving Fire Destroys … Continue Reading →
How to Survive the Holiday Data Tsunami
Retailers are gearing up for online sales during the 2014 holiday season. See how you can make sure your integration platform meets its critical requirements.
Is Amazon Still the King of Online Customer Satisfaction?
Based on the preliminary consumer shopping data from the Answers Experience Index: 2014 U.S. Retail Report, Amazon is once again leading in online customer satisfaction. But its leadership is eroding. Here’s a look at who’s gaining on Amazon, and other key findings on holiday season behavior.
Bullseye: Target Adds Mobile In-Store Features
A week after Walmart announced enhancements to its mobile app to make holiday shopping easier for its in-store customers, Target announced that several new in-store navigation features are now live in its mobile app. Here’s how Target hopes its app overhaul will help its in-store customers.
Omnichannel Choreography Delivers the Perfect Customer Experience
Through “omnichannel choreography,” retailers can orchestrate all the moving pieces of online order fulfillment and deliver the perfect customer experience.