This year marks Amazon’s 20th anniversary, and few can argue the company’s defining and revolutionary impact on commerce. So, as we reflect back on 20 years of Amazon and what lies ahead, what do commerce marketers need to consider in order to stay ahead of the competition?
In our omnichannel world, creating loyal customers will come down to being relevant to each shopper – whenever and however they choose to interact with you, whether that’s in-store, online, via email or on a mobile device.
Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to keep up and take the hit to the bottom line.
But omnichannel retailers are starting to realize they don’t always have resort to margin-eroding “free” shipping to compete.
The re-launch, which took roughly six months to complete, included a complete redesign of the site, incorporation of features such as Find in Store, sale of a gift cards, and the creation of a community section that integrates customer stories, pictures and experiences.
Your small business can perform like an omnichannel powerhouse if you simply adhere to the following tips and tools.
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.
With the right omnichannel strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint. To prepare to go omnichannel, retailers’ checklist should focus on the following five points
Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant September 24 , 2014 5 Ways Retailers can Add Value to their Customers Amazon Debuts … Continue Reading →
Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.
Whole Foods Market to be first national Instacart partner to offer both delivery and convenient in-store pickup.