Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.
In a Q&A with interim CEO John Mulligan for Target’s A Bullseye View blog, Mulligan says customers can expect to see a “more-flexible” Target in the future. Here’s a look at how Target is going omnichannel… or making life more flexible for its customers.
the hhgregg brand transformation will encompass all customer touchpoints, including its 228 store locations and its online presence, the electronics-seller said May 6.
We often talk about how best-in-class ecommerce solutions enable simple and intuitive shopping experiences across multiple touch points. But the truth is that the walls between channels are rapidly dissolving.
Digital shoppers purchase at a 40% higher rate in-store; 84% reach for devices before or during store visits, according to the latest study from Deloitte Digital.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant April 28 , 2014 SUBSCRIBE UNSUBSCRIBE Why You Need Seamless Integration Through Each Retail Channel Soaring to … Continue Reading →
NRF pursues establishment of retail information sharing and analysis center.
Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.
In this new omnichannel world, what becomes of the retail store and the decaying shopping mall? Will the web win out and traditional stores vanish?
Apparel and accessories seller J.McLaughlin will work with OrderDynamics to expand its omnichannel fulfillment strategy and streamline operations.