A strategic online advertising initiative, when executed correctly, can be the most impactful marketing spend a retailer can invest in, for several reasons. Here are several tips to think about with your digital advertising.
The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments. Martine Reardon, Macy’s chief marketing … Continue Reading →
Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 04/15/2016 Bubble Wrap Maker Says the Lack of Pop is Good for Business Sealed Air President, … Continue Reading →
Multichannel Merchant for the week of 04/14/2016 SkuTouch Solutions Launches US Direct Express For about a decade, SkuTouch Solutions has been helping international merchants and brands sell their products in … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 4/13/2016 Hudson's Bay Co Will Be an Internet Distribution Technology Leader Hudson's Bay Co. is introducing new robotic technology to … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 04/11/2016 Creating Customer Success through Sales Automation At first glance, ‘sales automation’ isn’t a term that screams … Continue Reading →
The consumer appetite for next-day and same-day order fulfillment can stretch DCs to their limits. Find out how order streaming lets DCs adapt their processes, maximizing legacy equipment and letting them become more responsive to direct-to-customer order fulfillment demands.
Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. This has not gone unnoticed by traditional brands and some are now adding subscription services to their traditional product lines. Here are some of the advantages to going the subscription route.
maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign. See what results Godiva garnered working with Zmags.