Catalog Critique: Making the Most of QR Codes
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage
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Catalog Critique: A Look at the February 2012 J.C. Penney Look Book
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.
Lundgren: Macy’s “Just Getting Going” With Ecommerce
Online sales for macys.com and bloomingdales.com, combined, were up 35.8% in December, 40.3% for the 2011 holiday season, and 39.7% in 2011 year-to-date. But Macy’s president and CEO Terry Lundgren is not ready for his company’s ecommerce team to rest on its laurels.
How Mcommerce and Tablet Commerce Impacted Holiday 2011 Sales
As the mobile channel grows, the challenge for marketers is to understand these consumers and their motives. By analyzing data from the 2011 holiday season, we find some intriguing insights.
2011 in Review: Merchants Get Facebook Savvy
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.
3 Last-Minute Tips to Boost Holiday Sales
Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to help shoppers across the finish line.
3 Strategies for Last-minute Holiday Email Campaigns
Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips to help you create a timely email when you are short on time.
Online Marketing New Year’s Resolutions for 2012
In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape. With the peak holiday season wrapping up, let
Amazon Encouraging Mobile Shopping In-Store
The warning signs about confident consumers shopping on Amazon while browsing your store’s merchandise have been evident, and now the ecommerce giant is encouraging smartphone owners to do so.
QR Codes and Santa Tags at J.C. Penney
J.C. Penney wants to use QR codes and keep its customers in the Christmas spirit, so what better way to combine the two than with Santa Tags.