Sunnyvale, CA, Aug. 30, 2022 — eGain Corporation (NASDAQ: EGAN), the leading knowledge automation platform provider for customer engagement, today announced that Allegiance Benefit Plan Management, a subsidiary of Cigna … Continue Reading →
While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is relatively well understood in academic circles, it becomes murkier in the context of marketing science. Here’s how to understand it better.
The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their products. Leveraging the right technology will be key in acting swiftly on this important trend.
AdAdapted’s newest product offerings allow brands to message consumers with a short-form video ad so that consumers can add products directly to their digital cart Ann Arbor, MI, Aug. 16, … Continue Reading →
AUSTIN, TX, Aug. 16, 2022 — BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced an expanded, multi-year partnership with … Continue Reading →
Annual ScriptDrop report emphasizes importance of partnership to patients in need COLUMBUS, OH, Aug. 11, 2022 — ScriptDrop Inc., a healthcare technology company focused on prescription access, and Roadie, a … Continue Reading →
Facebook is shutting down its livestream shopping venture two years in, putting its efforts behind the popular Reels short-form video platform as livestream shopping has yet to catch on here in a big way as in China, and retailers, brands and platforms need to rethink their approach. Experts weigh in on what they need to do.
Taking full advantage of big data insights will enable retailers to make quick, informed decisions vs. relying on traditional analytics. They can better understand their customers, track their behaviors, and understand purchase patterns and frequency, in order to market the right products in the right places at the right time.
Rising prices, supply chain delays and record-high inflation affecting CPG and Grocery SAN ANTONIO, July 28, 2022 — A recent annual survey conducted by Vericast found that consumers across key demographic groups … Continue Reading →
New partnership offers a seamless solution to engage consumers in cause-related marketing campaigns, provides critical measurement tools to marketers NEW YORK, July 27, 2022 — Qonsent, the first consent enablement … Continue Reading →