Ecommerce Winter or Digital Shelf Spring? Your Call

| Joe Gaudreau

The digital shelf is the ecosystem of how consumers interact with brands and retailers to discover, research and purchase products. To win there and convert more buyers, brands must provide consistent, relevant and up-to-date product information across digital touchpoints, including stores, ecommerce, DTC and social.

How Grocery Can Survive Uberization

| Madeline Aufseeser

Perhaps the biggest competitive advantages delivery services have over traditional grocery is sourcing and convenience. So, what can traditional grocers do to stop their lunch being eaten? Continue to innovate your channels with products, services and tools that help customers get the most from their in-store experiences.

O+F Advisor 10/12/22

| David Hurwitz

The 2022 peak season for retail will be interesting in terms of available parcel shipping capacity, given the the ups and downs of the past couple years. In this special … Continue Reading →

Search Isn’t Sexy, But It Sells

| Will Blesener

Are there any instances where it’s not advisable to spend in search? Sure, if you’re a brand-new product with no organic ranking, and it’s going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don’t go entirely dark.