Since Johnson has been in charge for the trendy, fast-growing Apple Store chain, articles like this one from The Associated Press have speculated that J.C. Penney will go from square to hip. But even with J.C. Penney making moves to modify its image, can Johnson make the merchant’s customer experience more like Apple Store’s?
Several merchants with bricks and mortar locations have turned to location-based apps like Foursquare to help build a mobile following. But old-school electronics merchant RadioShack may have cracked the Foursquare code last fall.
Brookstone is trying out QR codes on select products in 30 stores in the New York area, and has also placed them on the back cover of its May catalog.
Mobile commerce, or m-commerce, has experienced blindingly rapid adoption in the past year or two in the multichannel marketplace. Along with the rise
According to a new study released today by Arc Worldwide, Leo Burnett’s marketing services arm, 50 percent of Americans use a mobile device to navigate their fast-paced, sporadic shopping journey. Whether it’s comparing prices of TVs, ordering a morning latte or reading restaurant reviews
At 30 New York City and New Jersey Brookstone locations, including Brookstone
NEW YORK & AUSTIN, Texas–(BUSINESS WIRE)–Brooks Brothers, America
GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate
Most of the emphasis on 2D barcode usage has been on delivering a better in-store experience, and not on driving away-from-store traffic. And with a few exceptions, such as like Pottery Barn and Sears, most are not using their catalogs to connect smartphone users to content. Here’s why J. Schmid & Associates president Lois Brayfield has become an evangelist for QR codes in catalog.
Much as we may enjoy watching various C-level executives go on the popular reality TV show, the real for all merchants is or should be the customer. Walmart