5 Crucial Multichannel Metrics
Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is
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The Software Center
OrderMotion Teams with Channel Intelligence Software providers OrderMotion and Channel Intelligence have joined forces. OrderMotion specializes in on-demand order and customer management solutions for small and medium-sized merchants that sell direct to …
Don’t Try To Convert Web Buyers
Are you prospecting for Web buyers and hoping to turn them into catalog buyers? Jim Coogan thinks this may be an exercise in futility.
WMS WATCH
Your distribution center needs to be able to control inventory movements, from receiving and put-away to picking and packing, as well as the management
Equity firm buys Caswell-Massey
Caswell-Massey, a multichannel marketer of luxury personal grooming products, has changed hands again. Private equity firm The Equitium Group on Sept. 21 acquired the cataloger/retailer/wholesaler.
Conney Safety sold
Nine years after buying the business, K+K America sold Conney Safety Products to private equity firm Caxton-Iseman Capital for $48 million.
Sign me up
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
Sears Wish Book makes a return
While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years.
Give first-time buyers a boost
There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and
Determining Your Areas of Growth
All mailers must constantly looking to identify the best way to grow revenues. It seems like it should be pretty easy to do. But in the present multichannel environment, how do you fuel that growth or determine where to invest scarce resources to expand market share in a cost effective manner?