TOMS Launches #WITHOUTSHOES Campaign
This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.
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MCM Thursday 5-21-15
Chief Promo Marketer %%PLUGIN_WEB VERSION:1859651-View Web Version%% MCM THURSDAY News and Intelligence for the Multichannel Merchant May 21, 2015 Domestic Retailers are Opening Up to Cross-border Ecommerce While presenting a … Continue Reading →
MCM Tuesday 5-19-15
Chief Promo Marketer %%PLUGIN_WEB VERSION:1859651-View Web Version%% MCM TUESDAY News and Intelligence for the Multichannel Merchant May 19, 2015 5 Ways E-Retailers Can Leverage Data to Increase ROI It is … Continue Reading →
Z Gallerie Creates Social Buzz with Its Catalog
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
What Consumer Preference Really Means For Today’s Retail Marketer
Today’s retail marketers have the opportunity to use data and technology to leverage all available digital formats (from beacons to social to mobile to video), focus messages and promotions in on the right potential customers, and measure results beyond delivery-focused metrics.
5 Ways E-Retailers Can Leverage Data to Increase ROI
It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.
Why Your Brand Should Be on Pinterest
By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.
MCM Thursday 5-14-15
Chief Promo Marketer %%PLUGIN_WEB VERSION:1859651-View Web Version%% MCM THURSDAY News and Intelligence for the Multichannel Merchant May 14, 2015 Why Your Brand Should Be on Pinterest By now most brands … Continue Reading →
Scot Wingo Resigns as ChannelAdvisor’s CEO
Scot Wingo resigned as CEO of ChannelAdvisor, the company he co-founded in 1999, on April 28, according to an 8-K filing made Monday with the Securities and Exchange Commission.
Consumers in India Becoming Mobile Savvy
More and more shoppers in India are going to their mobile devices to shop and one online marketplace in particular is making an effort to respond to the increase in mobile usage. See which marketplace is answering the mobile call.