MCM Ecommerce and Marketing 8-30-16
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 8/30/2016 Why Lingerie Startup True & Co. Ventured Into Catalogs Since its 2012 inception, True & Co. … Continue Reading →
Search Results for back to school
Christmas in August: 7 Ways to Prepare Now for the Holiday Shopping Season
While consumers are still winding down summer vacations and gearing up for back to school, those in the retail business know preparations for the holiday shopping season have already started. Here are seven tips to prepare your ecommerce site and other digital properties for the holiday shopping season.
MCM Week in Review 8/26/16
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 8/26/2016 Roland Smith Retiring, Office Depot Reorganizing Executive Committee With its merger with office supplies rival … Continue Reading →
MCM Week in Review 8/5/16
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 8/5/2016 Just in Time for the Holidays: Google’s Latest Adwords Update Back to school shopping is … Continue Reading →
Just in Time for the Holidays: Google’s Latest Adwords Update
Back to school shopping is quickly approaching, and before we know it the holiday shopping season will be in full swing. Google announced the launch of three new AdWords innovations that optimize mobile advertising and give greater control to marketers. With the rush not too far down the road, here are updates marketers will be utilizing to lure the consumers this holiday season.
MCM Ecommerce and Marketing 8-2-16
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 8/2/2016 Just in Time for the Holidays: Google’s Latest Adwords Update Back to school shopping is quickly … Continue Reading →
Millennials Prefer to Shop Online For Back-to-School
Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.
eBags Has Record Second Quarter Results and Strong Amazon Prime Day Sales
eBags announced that it recorded record sales growth both for the second fiscal quarter of 2016, and during its Amazon Prime Day event. Here’s a look at how eBags fared during both time periods, and what’s escalating the company’s double-digit sales growth.
eBags to Piggyback Amazon on Prime Day
eBags has decided to not just participate in Amazon’s July 12 selling holiday, but launch its back to school season the same day on its own ecommerce site.
Ron Jon, Purdys Chocolatier, to Launch New Ecommerce Sites
Aptos announced at IRCE 2016 that Ron Jon Surf Shop and Purdys Chocolatier will launch new ecommerce sites with order management systems through its platforms. Here’s a look at the unique needs of the two very different merchants, and why Aptos was able to provide both with solutions that best fit their customers’ needs.