Search Results for omnichannel

Vermont Country Store On Creating Agents as “Shopkeepers”

| Mike O'Brien

What does it mean to have CSRs act not just as problem-solvers but as “shopkeepers”of your brand’s unique style? Kara Soulia, director of operations, and Melissa Lackney, operations training and development coordinator for Vermont Country Store, explain the concept, and how they train their agents to extend the down-home feel of the company’s trademark stores to every channel and interaction, while being alert for “cues and clues” that can lead to cross-selling and upselling opportunities.

MCM Week in Review 3-4-16

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 3/4/2016 Week in Review: Wayfair Just Had the Best. Week. Ever. Between posting 98% growth in … Continue Reading →

MCM Global 3-3-16

| Chris Intili

Multichannel Merchant for the week of 3/3/2016 Why India is Becoming an App-First Economy With its economy soaring and marketplaces showing big signs of success, it's clear U.S.-based merchants should … Continue Reading →

O+F Advisor 3-2-16

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 3/2/2016 Amazon Free Shipping Threshold Hike Sure to Bolster Prime Membership In a move surely designed to boost the already … Continue Reading →

6 Steps to a More Effective, Holistic Omnichannel Strategy

| Steven La Schiazza

A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.

J.C. Penney Continues Turnaround with Strong Q4

| Mike O'Brien

J.C. Penney posted strong Q4 and 2015 numbers, citing omnichannel tactics as a big part of its continuing turnaround, in a period when competitors stumbled. The return of popular private-label brands and the recent addition of appliances by customer demand are evidence that the company has been responsive to what shoppers want. Learn more about the retailer’s recent performance.

The Consumer Shopping Experience is Changing B2B Ecommerce Forever

| Adrien Nussenbaum

The online shopping experience has never been better, thanks in large part to Amazon. The company’s unparalleled focus on delivering first-class customer experience has given consumers greater expectations in terms of service, delivery, choice and price transparency.

What’s Next for Best Buy After Its Marketplace Shutdown?

| Daniela Forte

With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move? See what one industry expert had to say.

Omnichannel Helps Target Hits Q4 Digital Sales Out of the Park

| Mike O'Brien

Target hit on a winning combination of free shipping and omnichannel operations to grow its digital sales a healthy 34% in Q4, while same-store sales grew just 1.9%. In addition, 30% of its digital sales were either from buy online, pickup in store or ship-from-store transactions. See how Target got it done in 2015, especially during the critical holiday season.

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