MCM Thursday 7-9-15
Chief Promo Marketer %%PLUGIN_WEB VERSION:1859651-View Web Version%% MCM THURSDAY News and Intelligence for the Multichannel Merchant July 9, 2015 Digital Browsing and Consumer Intent For most of us, 95% of … Continue Reading →
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MCM O+F Advisor 7-8-15
Chief Promo Marketer %%PLUGIN_WEB VERSION:1859651-View Web Version%% O+F Advisor Operations & Fulfillment Strategies & Tactics July 8, 2015 Automation Making Ecommerce Order Fulfillment More Efficient To meet increasingly demanding customer … Continue Reading →
Gelb Music Sees Success with Ecommerce Focus
Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.
Week in Review: Confederate Flags Pulled After Sales Spikes
The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag. Here’s more about that, and a look at the rest of this week’s news, commentary and events.
Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
China’s New Ecommerce Guidelines a Focus at Growing Global 2015
China’s recent move to boost its cross-border ecommerce capabilities will be one focus in this year’s Growing Global conference, taking place July 21-22 in Hollywood. Here’s why you need to be there.
How to Turn Omnichannel from Retail Disruptor to Game-Changer
How to Turn Omnichannel from Retail Disruptor to Game-Changer Watch the Video: Bala Ganesh, Director of Retail Marketing at UPS, talks candidly about what retailers are getting out of omnichannel … Continue Reading →
The 7 Tenets of Personalization 3.0
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
Week in Review: Amazon Wants You to Deliver
Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? Here’s a look at the news, commentary and events that shaped the direct-to-customer world this week.
Using Vendor Scorecards to Rate Merchandise Suppliers
To objectively evaluate the financial and service impacts of your merchandise suppliers, here are 6 points to consider to develop a vendor scorecard system.