How to Address Unhappy Customers on Facebook and Twitter
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
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Leveraging the Power of Social Proof
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
How to Make the Zero Moment of Truth Work for You
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Tell-tale Signs You Need to Rethink Your Fulfillment Center
With U.S. ecommerce sales surpassing the $200 billion mark and projections of continued double-digit growth, it is increasingly important that multichannel retailers develop a process to integrate these channels and manage fulfillment efficiently and effectively. However, many retailers are busy on the front end optimizing their websites and stores.
SMS Still Rules Retail’s Reach
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →
Mobile Puts E-Tailers Right In Your Hands
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
Draft MCM Thursday 4-4-13
MCM Weekly – Social ROI is All About Strategy, Sharing and Data View Web Version | Add to Safe Sender List MCM THURSDAY News and Intelligence for the Multichannel … Continue Reading →
More Merchants Monitor Social Media than Offer Live Chat
More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey. According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% are using live chat technology.
MCM THURSDAY
MCM Weekly – Social ROI is All About Strategy, Sharing and Data View Web Version | Add to Safe Sender List MCM THURSDAY News and Intelligence for the Multichannel … Continue Reading →
MCM Outlook 2012-13 Reports: Ecommerce
MCM Outlook 2012-13 Report Exclusive research downloads from the editors of Multichannel Merchant 2012-13 Ecommerce Outlook Report Sponsored by MarketLive Download this exclusive research report to help you evaluate, benchmark … Continue Reading →