The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.
Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company
If you read the press releases, rankings and surveys and read the marketing emails, a seller or brand is judged by the number of “likes.” But Facebook marketers need to understand the value of social media: Quality is more important than quantity.
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The
While two-thirds of consumers expect the economy to stay the same or weaken next year, nearly three out of five will put aside financial worries and spend the same or more this holiday season, according to Deloitte
Live Tweets by Tim Parry and Jim Tierney from New York: Apps World and Social Media World Forum.
27 Tips to improve your holiday sales and service
Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.
According to Shop.org
More than a year after Scott Silverman stepped down as its executive director, Shop.org has found his replacement. Vicki Cantrell, a retail industry veteran who has held prominent positions at Tory Burch, Giorgio Armani and Gucci, was introduced to the Shop.org staff this morning as its new executive director and senior vice president-communities.