Staples has announced a series of enhancements to its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, Visa Checkout for online payments, new in-store kiosks, and an app for iPad users.
Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant September 04, 2014 Staples Launches Series of Omnichannel Updates Product Recommendations: Going Beyond “Viewed This, … Continue Reading →
Chief Direct Marketer View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant September 2, 2014 The Future of Ecommerce: Beyond Facebook, Beyond Convenience Database Guru Arthur … Continue Reading →
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
As merchants look to implement omnichannel commerce to serve the heightened expectations of anytime/anywhere customers, virtual inventory is one way to meet this demand in a cost-effective manner.
Omnichannel retailing has accelerated service expectations and permanently changed the competitive landscape.
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.