J.C. Penney Gets Friendlier With Facebook
Making good on its strategy to focus on ecommerce vs. print catalogs, J.C. Penney on Dec. 14 opened a web store on Facebook
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Social Media Having an Impact on Email
If you
Email 2011: The Pros Prognosticate
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
12 Creative tips for 2011
Going into a new year is always a good time to review what you’re doing and where you could improve. The past few years have been so challenging (and
2010: The Year in Multichannel
WHAT WERE THE BIG INDUSTRY STORIES for 2010? It’s always hard to reduce a year to a few concise bullet points especially when you cover as many topics
Lists and Data: It’s Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While
Ten Social Media Mishaps to Avoid
Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “social nation,” as social software provider Mzinga’s chairman/CEO Barry Libert calls it, has meant damaged reputations for their brands.
One Step Ahead Walks Off With Silver
Baby products merchant One Step Ahead has carved out a solid business selling unique products, and guarantees its customers can shop with confidence in its e-commerce site. The judges of the 2010 MCM Awards clearly felt that confidence, and awarded OneStepAhead.com a Silver in the Children’s Products category.
Journeys Shares Lessons Learned from Mobile Launch
At the Mobile Shopping Summit in New York in October, John Tighe, director of ecommerce at Journeys parent company Genesco Retail, talked about the integration of m-commerce across all channels. Here are some of the lessons Tighe said he’s learned along the way.
Tips for Efficient Holiday Shipping
When customers open their holiday purchases this year, most won