What does your website need to succeed for the holiday season and beyond? Lauren Freedman, president of e-commerce consultancy E-tailing Group, shared six trends and takeaways during her Sept. 16 keynote at the NEMOA conference in Newport, RI.
The office supplies cataloger/retailer saw an uptick in conversions immediately after it rolled out ratings and reviews two years ago, Eileen White, director of e-commerce strategy and site operations for Staples Business Delivery, said Wednesday at the fall NEMOA conference.
Speaking at the NEMOA fall conference in Newport, RI, on Sept. 15, Landay said Trainer
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But in this new era of marketing, how we the consumer
There is always so much going on during the holiday season that it can be hard to know where to focus your energy. But when it comes to Website marketing, these are five areas you should not neglect.
Apparel and accessories retailer Express targets a hip, urban audience, and the Express.com Website captures just the right edgy attitude.
Did social media jumped the shark before it could make inroads with merchants? Maybe not, but the results of Shop.org’s The State of Retailing Online 2010 conducted by Forrester Research show why marketers spend much more on search than social.
It’s been considerably more than 70 years since supersalesman Elmer Wheeler published his book, Tested Sentences that Sell, which included the immortal
Orvis launched a Facebook page as a way of communicating with the fly fishers who make up a significant part of its audience. For Kmart Design, Facebook
After Struggling with Declining Sales in recent years, the Benedictine monks of Saint Meinrad Archabbey who own and operate religious gifts marketer Abbey