J.C. Penney’s ecommerce sales increased 25.3% year-over-year in September. The increase marked the third consecutive month of double-digit ecommerce sales growth, according to J.C. Penney. Ecommerce sales grew 10.8% in August, and 14% in July.
For two and a half days every year, marketing executives, ecommerce specialists, brand marketers, digital agencies and technology vendors all line up to attend, sponsor, speak, listen, learn and share at the Shop.org Summit. For my first Shop.org post, I’m recounting the two themes that brands really cannot afford to ignore in this hyper connected environment we live in.
Even though merchants are gearing up for the additional hiring of seasonal employees this holiday, a new report has found that “shaky” consumer confidence and an increased in efficiencies in the retail space could prevent seasonal hiring from hitting the great heights it did in 2012.
Erin Lynch, senior content producer, relives the first time she ever went to a trade show for Multichannel Merchant in GIFs.
Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.
Few banner ads are based on a retailer’s deep knowledge about specific customers. Here’s why applying CRM data to the digital channel can result in customer-centric merchandising programs, reflect inventory and supply chain realities, improve commerce conversion, maximize customer lifetime value and provide incremental lift.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant August 26 , 2013 Holiday Readiness: Customer-Centric Marketing to Increase Revenue Funniest Amazon Product Reviews of All … Continue Reading →
Net sales at J.C. Penney continue to decline, but the general merchants’ second-quarter results show sudden double-digit growth in its ecommerce channel. Here’s why sales at jcp.com have improved each month within the second quarter, and July sales are up over 14% to last year.
Ecommerce sales grew more than 30% globally for big-box chain Walmart in the second quarter of fiscal year 2014, according to a recent earnings call transcript.
Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.