What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant August 12 , 2013 Merchants Get Creative for Back-to-School `Tis the Season to Warm Up Your IP … Continue Reading →
View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant August 07 , 2013 The Children’s Place Goes Social With Apology J.C. Penney Sees Online Growth for … Continue Reading →
Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant August 6, 2013 Proposed Legislation Could Keep Seniors from Catalog Shopping Wayfair.com Acquires DwellStudio Retailers Cautiously Optimistic … Continue Reading →
It’s that time of year again, back-to-school, and according to the National Retail Federation families with school-age children will spend less this year.
A new survey has revealed that shoppers will have their eyes on back-to-school deals this summer shopping season. According to the survey conducted by PriceGrabber, results also indicate that 68% of consumers plan to spend up to $500 this season compared up from 63% in 2012.
View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant July 31 , 2013 Fab.com Plans to Eliminate Over 100 Jobs By End of 2013 Responsive Design: … Continue Reading →
SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques.
Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media.