PATAGONIA SHIFTS FLY FISHING TITLE ONLINE

| Jim Tierney

OUTDOOR GEAR AND APPAREL MERCHANT Patagonia has replaced its fly fishing print catalog with an online e-catalog. The interactive fly fishing e-catalog

Why Catalogers Lag Behind

| Tim Parry

When it comes to implementing video, e-commerce in general is lagging behind the rest of the Internet on the video front, according to Dr. Melody King, vice president of sales and marketing for video production company Treepodia

Live from NCOF: Why Good Service Is Good Marketing

| Sherry Chiger

Marketers who see no need to concern themselves with operational or customer service issues, take heed: Good marketing cannot compensate for a bad customer experience.

Three Steps to Add Social Technologies to Your Site

| MCM staff

Nearly 20% of social consumers are now using social networks as their core navigation tool. Rather than using search engines or content hubs such as Microsoft or Yahoo, these consumers are looking for content within social networks and clicking from there. Here’s what that trend means for e-commerce.