Q&A With Eugene Raitt: Times Change, And So Will DMA

| Tim Parry

New DMA chairman Eugene R. Raitt pledged increased transparency on issues such as membership numbers, financials and event attendance figures at the Oct. 18 board meeting. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what’s going on with the search for a new president/CEO, what DMA will do to restore faith among its members, and whether catalogers are still important to the association.

Eight reasons why direct mail still works

| Lois Brayfield

Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?

Penney to Close VA Call Center

| Jim Tierney

As its call center volume continues to dwindle, J.C. Penney is shuttering another facility. The general merchant will close its call center in Midlothian, VA, on March 26, according to company spokesperson Tim Lyons.

LAUNCHES TWITTER PROMOTION

| Tim Parry

IN A MOVE TO INCREASE ITS PRESENCE on the Twitter and Facebook social media platforms, Sierra Trading Post is asking its customers to add the hashtag

Bring on the new decade

| MCM staff

CONSIDERING THAT THIS PAST DECADE brought us two recessions, 9/11, the massive postal rate hike of 2007, the banking crisis of 2008 and unemployment rates

Test your catalog’s effectiveness

| Lois Brayfield

Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard to maintain the catalog’s goal: tapping

New Year’s resolutions for 2010

| MCM staff

Here’s hoping that 2010 will be a better year saleswise than 2009. To help you make sure it’s a good one, we present our fresh round of New Year’s resolutions