New DMA chairman Eugene R. Raitt pledged increased transparency on issues such as membership numbers, financials and event attendance figures at the Oct. 18 board meeting. MULTICHANNEL MERCHANT senior writer Tim Parry caught up with Raitt to find out what’s going on with the search for a new president/CEO, what DMA will do to restore faith among its members, and whether catalogers are still important to the association.
Perhaps the best thing that can be said about holiday 2009 is that merchants get to compare it to holiday 2008 the worst season for retail sales in decades.
Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?
As its call center volume continues to dwindle, J.C. Penney is shuttering another facility. The general merchant will close its call center in Midlothian, VA, on March 26, according to company spokesperson Tim Lyons.
Plain and simple, social media is here to stay. And your presence is required. Here
Our top articles and blog posts of 2009
IN A MOVE TO INCREASE ITS PRESENCE on the Twitter and Facebook social media platforms, Sierra Trading Post is asking its customers to add the hashtag
CONSIDERING THAT THIS PAST DECADE brought us two recessions, 9/11, the massive postal rate hike of 2007, the banking crisis of 2008 and unemployment rates
Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard to maintain the catalog’s goal: tapping
Here’s hoping that 2010 will be a better year saleswise than 2009. To help you make sure it’s a good one, we present our fresh round of New Year’s resolutions