We interviewed dozens of multichannel marketers, consultants and service providers to get a sense of how merchants are spending in relation to their strategic marketing priorities. What did we find out?
J.C. PENNEY’S ANNOUNCEMENT IN NOVEMBER that it would no longer publish the semiannual big book catalog hardly came as a shocker to most industry watchers.
LOW-PRICED GIFTS AND COLLECTIBLES CATALOGER COLLECTIONS ETC. revealed a new and improved Website just in time for the holiday season. As part of a phased
IN SOCIAL MEDIA, POINT OF VIEW EQUALS ROI Drew Neisser, founder/CEO of New York-based digital marketing agency Renegade, offers up three steps for social
When working on branding and merchandising, business leaders should spend a lot of time unpacking words. Everyone around the table in an organization
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
Another big book catalog bites the dust: J.C. Penney announced Nov. 18 it would no longer publish the semiannual big book catalog.
Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this
Low-priced gifts and collectibles cataloger Collections Etc. is ready to face the all-important holiday season with new and improved Website.