Live From NCOF: Nerd Alert – Geek Squad Founder Speaks
What can you learn from the Geek Squad brand? Keep it simple, and keep it real, founder/CEO/chief inspector Robert Stephens said during his keynote at NCOF.
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Live From NCOF: Now is the Time to Wow Customers
We all know providing customer service is a big deal. But a great customer experience is even more crucial in a down economy
Use E-mail to Monetize Social Media Strategies
As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to
Social Media and Search
The search marketing industry is changing, namely because most of the major search engines are indexing social media sites. What does that mean to you?
Using Internet Marketing to Drive Stronger Catalog Sales
Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing
David’s Bridal Dishes on Its One Love Web Content Campaign
True love is hard to find. But when people do find it, their stories can make for an engaging online, user-generated content campaign, as David
It’s 2009: Do You Know Where Your Inventory Is?
Inventory management may not be as sexy as creating social media strategies or viral marketing campaigns, but it is a key component in your marketing strategy. How you manage your relationships with your vendors and stock levels has a direct affect on customer loyalty and profitability.
The Voice of the Corporate Blog
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?
Northern Tool Gets Into Gadgets
Looking for an underwater camera mask, a keg-o-rator, a retro vending machine or a circus popcorn cart? Try Kotula’s, a new gadgets print catalog and
Study: Struggling Economy Prolonged Online Shopping Season
Online retail buying trends show consumers began shopping much earlier for the holidays in 2008 than in previous years, according to a new study by digital marketing service provider OneupWeb