The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.
On Saturday, my wife’s 45th birthday, I made her this digital birthday card. Since our Facebook friends liked it, I decided to post it here, too.
The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as ecommerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies.
Combining the omnichannel retail approach with the phrase “the customer is always right” will eventually give way to a new phrase: “the right customer will have the right product at the right time through the right channel.”
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant January 28, 2014 SUBSCRIBE UNSUBSCRIBE RadioShack Unveils New “Do-It-Together” Brand Positioning Future of Retail Includes Digitalized Stores … Continue Reading →
This infographic on omnichannel engagement will give you a quick look at how other marketers are using data-driven consumer insights to drive revenue and deliver personalized and satisfying customer experiences.
For the last few decades retailers have understood the need to know their customers. Some are doing more email segmentation, others are doing display ad targeting and yet others are doing on-site messaging. Here’s why this is the year of automated customer intelligence which has the potential to change our industry.
Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.
With the threat of showrooming waning, retailers are facing a new challenge: webrooming. This poses a threat to retailers if people webroom on their sites, but purchase at a competitor’s store. But the practice can also be an advantage for retailers if they can find ways to lure webroomers to their own stores.
Microsoft Dynamics introduces advanced end-to-end capabilities for omni-channel retailing and supply-chain management; announces alliances with industry leaders Vantiv, Sitecore and an expanded relationship with IBM.