NEW LISTS

| MCM staff

DOMESTIC TRAVELER DATABASE The Domestic Traveler Database has names and home addresses of more than 1 million people who love to travel on a regular basis.

Listings

| MCM staff

CLARISSE LEFLEUR There are 15,000 names of mail order buyers in the Clarisse LeFleur astrology file. These buyers have paid $20 to receive the answers

fenvessy on personnel

| MCM staff

Writing the Job Description As in most enterprises, the success of a fulfillment operation depends, in large part, on the quality of its people at all

How are we doing?

| Paul Miller

Much like their consumer catalog counterparts, many business-to-business catalogers continually research their markets, contacting customers to see if

New Lists

| MCM staff

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products

A new Internet Language

| Shannon Oberndorf

How many times have we heard that this technology or that technology will revolutionize e-commerce? Well, get ready for the next big thing: Extensible

Listings

| MCM staff

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers

listings

| MCM staff

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly

New Lists

| MCM staff

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought