MCM Ecommerce & Marketing 9/22/21

| David Hurwitz

week of 9/22/21 Livestreaming Shopping: The New Virtual Mall? The last 18 months of lockdowns and restrictions have made it hard for consumers to shop at stores, eliminating the pleasure … Continue Reading →

Private Label Growth: Empathetic Marketing is Key

| Jennifer Kenyon

If you really want to take your private label brands to the next level, embrace empathetic marketing in all that you do. This is especially true when it comes to creating a meaningful digital presence that builds relationships and drive sales. Shelf placement and pricing strategies alone won’t get private label products into shopping carts.

Ecommerce Brands: Conquering the 2021 Holidays

| Darwin Liu

Like so many things in 2021, Black Friday and other holidays are changing continuously. That is why we identified six tips that every ecommerce marketer should know in order to focus brand energy in the right places and win the holiday shopping season. 

Geodis Leases Air Freighter to Add Capacity from Asia

| Mike O'Brien

Major 3PL and freight forwarder Geodis has signed a five-year lease on an air freighter to deliver extra capacity for its shipper clients heading into the peak season as space continues to tighten up on air freight due to the ongoing delays in ocean freight out of Asia.