Delia’s Trims Net Loss
First-quarter sales at cataloger/retailer Delia
Search Results for back to school
Back To Basics Toys Heading to Scholastic DC
Children
How to balance usability with SEO
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies
Recycling Choices For the Greener Good
Recycling Choices For the Greener Good How to choose the right mix of recycled paper for your catalog
A Chat with King Arthur Flour’s E-commerce Queen
King Arthur Flour may be a 200-plus-year-old catalog merchant, but it
Conducting a multichannel business audit
Conducting a multichannel business audit
Best and worst in catalog copy
ANNUAL CHOICES: THE BEST AND WORST CATALOG COPY To adapt a clich When times get tough, catalogs become more similar to other catalogs. That’s because
Circulation techniques
When you should change your catalog circulation plan and more important how to change it is often determined by necessity. And multichannel marketers
Do-it-yourself SEO
Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table. For
Inside the merchant’s toolbox
Every company seems to be cutting back on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants: