MCM Ecommerce & Marketing 4/7/21

| David Hurwitz

week of 4/7/21 DynoSafe, Smart Porch Safe, Wins “Shark Tank” Deal The founders DynoSafe, maker of a patented refrigerated smart safe for home grocery delivery to the porch won a … Continue Reading →

How to Evolve Your Email Marketing Strategy

| Jasmine Brown

While there is so much focus on social media as a channel for engaging with customers, email remains a major player in the marketing game. Having a strong email marketing strategy is critical when it comes to reaching customers across mobile, desktop and tablet, as it still delivers consistent results.

Keeping Brand Loyalty as Eyes Wander

| Mike O'Brien

A study last fall by Omnicom showed a drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors. Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to talk about guarding against loyalty erosion in 2021.

Hits of the Week 3-29-21

| David Hurwitz

week of 3/29/21 Port Congestion Issues Mount, Leaving Shippers Scrambling As container ships continue to pile up at the blocked Suez Canal for a third day, an already serious issue … Continue Reading →

Zero-Party Data: The Future of Personalized Brand Interactions

| Charlie Heitzig

The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? The elimination of third-party cookies is a big deal. That’s why it’s more important than ever to leverage customer relationship management (CRM) data, especially first- and zero-party data.