How America’s Shopping Malls Can Thrive As Ecommerce Grows

| DeAnn Campbell

Shopping malls are well-positioned to become a centralized operating system for smaller retailers to leverage the operational and financial benefits of things like BOPIS and curbside. Creating a flexible range of services, spaces, leases and more will help malls regain community relevance and become profitable. Here’s how it can happen.

O+F Advisor 10/28/20

| David Hurwitz

week of 10/28/20 Warehouse Employment Up 3.8% Since COVID-19 Lockdowns in March Warehouse employment is up 3.8% since the coronavirus lockdowns began in mid-March, one of the few bright spots … Continue Reading →

Prime Day Hits $10B in Sales; Party Continues with New Holiday Dash

| Mike O'Brien

Another Prime Day is in the books, with Amazon reporting that third-party sellers rang up $3.5 billion in sales over the two days, up 60% from $2.2 billion in 2019, and once again Amazon devices were big winners. eMarketer pegged the worldwide total for Prime Day at a shade under $10 billion, up a hefty 43% from $6.93 billion in 2019.

How to Create a Memorable Unboxing Experience This Holiday Season

| Mike O'Brien

Unboxing has become kind of a big deal in retail and ecommerce. It not only elevates the customer experience with a “wow factor” but also serves as a promotional tool for brands as unboxing videos are shared so often on social media, and often go viral. This infographic from 2Flo lays out many of the key elements and benefits.

O+F Advisor 10/14/20

| David Hurwitz

week of 10/14/20 Staples to Accept Returns from Other Retailers Through Optoro Partnership Continuing a growing trend toward making ecommerce returns more convenient and safer for shoppers in the contactless … Continue Reading →

Prime Day 2020 Set to Break Records, But 3P Sellers Facing Challenges

| Mike O'Brien

With Prime Day hitting Oct. 13-14, the unofficial kickoff of a very different holiday season, sellers are geared up to take advantage of the massive shopping event, but the proximity to other mega events from Thanksgiving on may lead shoppers and sellers to choose one or the other vs. both. Still Prime Day 2020 is expected to break records.

In-House Marketing Teams: Providing Value During and After COVID

| Shannon Denton

In many respects, COVID just accelerated what was already impressive growth of in-housing marketing teams. Moving forward, these teams’ proximity to the business and growing strategic importance mean they are in a good position to deliver greater value to their organizations. Here are 3 critical ways this can happen.