Ecommerce Marketers: Keep Boomers, Gen Z Close But Millennials Closer

| Scott Hirsch

We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.

3 Tips for Empowering Millennial Warehouse Workers

| Don White

As ecommerce fulfillment experiences rapid change, millennials are both a blessing and a curse. They offer valuable skills and insights but have gotten a bad rap. So how can you counteract the concerns and build a millennial-friendly workplace? Here are 3 suggestions as you bring this generation into your warehouse.

4 Strategies to Unlock Opportunities Post COVID for Retailers and Brands

| Ranga Bodla

The pandemic has brought about challenges to every organization, forcing them to reexamine their business models and operations. But it has also shown their resilience. As retailers and brands look to pave the path forward, they need to continually adapt and keep a critical eye on what’s working and what’s not.

How COVID Will Impact 2020 Holiday Shopping and Impulse Buying

| Dave Cesaro

With store restrictions and the shift to ecommerce, retailers must reorient their strategies to an evolving landscape. As they approach the holiday season, they need to navigate these challenges to maximize profit during the biggest selling season of the year by focusing on timely deals and multichannel visibility to motivate shoppers.

6 Ways a 3PL Can Help Mitigate Risk in the Wake of COVID-19

| Jeff Jones

Now keenly aware of their vulnerabilities, retail and ecommerce companies are much more likely to build events like pandemics and other crises into their business planning. They are reevaluating sourcing, warehousing, fulfillment and transportation practices to future proof their business. Here are 6 ways a 3PL can help.