Writing Great Web Copy: Copywriting for Search Engines
When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web
Search Results for stephan spencer
Cross-selling strategies
Whether the product is fast food, weddings, cars or peanut butter, cross-selling can increase profits and lift natural search traffic. Cross-selling,
All atwitter
Just when you think you’ve gotten your head around blogging, along comes this whole phenomenon and the popular service that’s fueling the trend, Twitter.
Be a converter
What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help
Social discourse
The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0
Welcome home
When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed
The Search is on
The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based
New tricks for Old Pueblo
AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users
Tooling around on PTS
Shopping for industrial tools online can be a major production especially if a site is not up to snuff. Production Tool Supply sells such complex items
The Red Envelope, please
In Chinese society, red envelope refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got