Vacation catalogers travel overseas for printing
During the past year, U.S. companies outsourcing call center services to overseas providers have been getting a lot of attention. But a few travel catalogers,
Search Results for back to school
Variable printing: time to get personal?
With paper prices on the rise and postal rates likely to follow suit next year, more catalogers should be looking into variable data printing, according
Focusing on the Feds
Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,
ACC PREVIEW: It’s Show Time!
It’s hard to believe we’ve been presenting the Annual Catalog Conference for 22 years, but 2005 promises to be our best show yet. For one, we have two
The New Realities of Multichannel
By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations
Blog-rolling
Pundits of the Chicken Little school are warning that blogs will kill advertising and PR as we know it. With just a few keystrokes, an anonymous blogger
Calculating incremental response
When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental
Future Workforce to be Led by Temps, Dreamers
Planning your hiring strategy for the next few years? Consider these two major trends identified by The Herman Group, a business management consultancy:
(1) You
The SPIN DOCTORS
TODAY’S CONSUMER is beset with uncounted retail choices, many of them unpleasant. For the curmudgeonly shopper, namely me, significant acquisitions are
Critics’ Choice
This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you