MCM Ecommerce & Marketing 3/10/20

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 3/10/2020 Modell’s Sporting Goods Plans to File Chapter 11 Bankruptcy At Modell’s Sporting Goods it’s game day, … Continue Reading →

7 Ways to Use Cause Marketing in Your Email Campaigns

| Greg Zakowicz

Retailers who use social causes as part of their brand ethos need to find ways to influence purchase decisions by integrating this messaging into their promotional channels, including email marketing. Here are 7 ways brands can incorporate cause marketing into your email marketing efforts.

MCM Week in Review (3/6/20)

| David Hurwitz

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 3/6/2020 How the Customer Experience Informs Supply Chain Priorities at Neiman Marcus In this latest MCM … Continue Reading →

How to Boost Your Sales with Ecommerce Fulfillment

| Ken Fleming

Retailers that understand what’s at stake with ecommerce fulfillment and commit to reducing costs and streamlining the customer experience are turning to automation to make it happen. Automated carrier selection, delivery alerts, invoice auditing and BI help them gain a competitive foothold and boost customer loyalty.

O+F Advisor 3/4/20

| David Hurwitz

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 3/4/2020 Your Input Matters: Take Our MCM Outlook Survey 2020 What major trends are driving rapid changes in ecommerce and … Continue Reading →

A Q&A with Jeff Streader on Go Global’s Plans for Modcloth

| Mike O'Brien

Brand investment platform Go Global has closed its acquisition of women’s retro fashion brand Modcloth from Walmart, announced last fall, with financing from Tiger Capital Group. Go Global managing director Jeff Streader talks to Multichannel Merchant about Modcloth’s distinctiveness and the importance of listening to customers.

MCM Ecommerce & Marketing 3/3/20

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 3/3/2020 Fifth Wall’s $100M Fund Helps Ecommerce Brands Add Stores Calling out Amazon for destroying brand differentiation … Continue Reading →

How to Find and Talk to the Consumers You Need

| Terry Cane

There was a time when company-centric content was all you needed for success. But those days are far behind us. Modern consumers are subject to so many sales pitches that most ads are like white noise. But if not through ads, how can you get your brand’s message out there? Simply put, talk to them in a way they will find compelling.