SheerID, whose software quickly verifies a person’s status as a member of a particular consumer “tribe,” has raised $64 million in an equity round. It defines identity marketing as a form of personalization focused on winning over consumer tribes that align with the brand’s promise. Clients include Target, Amazon, Lowe’s and Urban Outfitters.
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 11/22/2019 Three States Seeking Retroactive Sales Tax Post Wayfair Decision With ecommerce, catalog and other merchants … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 11/20/2019 Greening Up Your Ecommerce Operations During the Holiday Sprint In 2019, over half of shoppers say they’re conscious of … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 11/19/2019 Nike to Stop Selling on Amazon, Two Years In Seeing the future as more DTC and … Continue Reading →
People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here’s how to incorporate free shipping into your email marketing strategy this holiday season.
Sunnyvale, CA, Nov. 13 – eGain (NASDAQ: EGAN), the leading provider of omnichannel customer engagement solutions, today launched eGain for Salesforce, Fall 2019 Edition. Powered by AI and knowledge and … Continue Reading →
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 11/15/2019 How Major Carriers UPS, FedEx Have Been Diverging on Services, Prices For many years, UPS … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 11/13/2019 Multiple Factors Weigh into Parcel Carrier Choices for Ecommerce Shippers With shipping and delivery such a critical piece of … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 11/12/2019 The 7 Deadly Sins of Customer Acquisition Brand marketing is a battlefield. You’re multitasking around the … Continue Reading →
Partnership is a Fast Follow to Launch of SOURCE by MediaMath that Commits to Drive Fully Accountable and Addressable Digital Media Supply Chain by 2020 NEW YORK, Nov. 5, 2019 … Continue Reading →