Rolling With the Changes, Meeting New Demand at Tractor Supply

| Mike O'Brien

As the pandemic settled in, many were looking to escape urban environs and get back to the land. Letitia Webster, Tractor Supply’s SVP of ecommerce, omnichannel and MDM, and a keynote at Ecommerce Operations Summit (Aug. 17-18, Nashville) talks about how her team met this new demand and improved processes along the way.

NewStore Raises $45 Million in New Funding

| Mike O'Brien

NewStore, provider of an omnichannel platform focusing on helping vertically integrated brands improve their customer experience, has raised $45 million as it expands in Europe and looks to fuel further growth. Stephan Schambach, founder and CEO of NewStore, said the pandemic “changed the sentiment” around omnichannel.

The Critical Role of Ecommerce Marketplaces

| Jed Danbury

Those who only think of ecommerce marketplaces of major American and Chinese operators when they consider the global platform economy overlook opportunities this business model also offers SMBs. Merchants with complementary offerings can learn from the big players and serve their customers better together.