How Consumer Demands and Technology Are Evolving Customer Experience

| Alan Finlay

Technology is shifting how merchants interact with customers more rapidly than ever before. Trends like the Internet of Things (IoT), connected devices and new approaches to knowledge management mean that merchants have a lot on their plates when it comes to evolving consumer expectations. Here is how retailers can win in the ever-changing retail environment.

MCM Week in Review (6/14/19)

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 6/14/2019 Ecommerce Operations Summit 2020 Call for Speakers Now Open The 9th annual Ecommerce Operations Summit … Continue Reading →

MCM O+F Advisor 6/12/19

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 6/12/2019 UPS Offers ShopRunner Trial to My Choice Members Five months after investing in two-day ecommerce delivery and returns service … Continue Reading →

MCM Ecommerce and marketing 6/11/19

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 6/11/2019 The Big Pivot: Why Is Everybody Chasing Amazon? Is emulating Amazon enough to succeed? No, because … Continue Reading →

Promotional Excellence: Planning the Perfect Campaign

| Shikha Jain

When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.

MCM Week in Review (6/7/19)

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 6/7/2019 How Vineyard Vines Uses Data to Become a Customer Centric Brand Utilizing newly revealed data … Continue Reading →

MCM O+F Advisor 6/5/19

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 6/5/2019 Thinking Outside the (Subscription) Box In a saturated industry, subscription box companies need a differentiator to succeed. From Blue … Continue Reading →

MCM Ecommerce and marketing 6/4/19

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 6/4/2019 Dick’s Sporting Goods Reports 15% Ecommerce Growth in Q1 Dick’s Sporting Goods saw a strong first … Continue Reading →

The Impact of the Brand Influencer

| Daniela Forte

Retailers need to consider brand influencers as part of their marketing strategy. Shoppers today look for authenticity when it comes to product discovery from brands they love. Brand influencers provide shoppers a deeper look not just at products, but into their everyday lives.