MCM Ecommerce and Marketing 6-6-17
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 6/6/2017 3 Dangers of Affiliate Marketing and How to Avoid Them The affiliate industry is nuanced. There … Continue Reading →
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Top 3 Ecommerce Trends and Predictions for 2017
2016 saw some huge developments in the world of ecommerce. From leaps in social media and mcommerce to pushing the boundaries of omnichannel strategies, ecommerce made some significant moves forward. So what is in store for 2017? Here are a list of predictions and trends to look forward to this year.
Can Retail Brands Grow in the Age of Amazon?
Retailers of all shapes and sizes are struggling to survive in the era of Amazon. Find out in which key areas retailers are falling short and why Amazon is capturing nearly half of every dollar spent online.
Personalization: It’s Now or Never for Retailers
From brick-and-mortar stores closing to giants taking over and technology evolving, the retail industry is in a period of drastic change. Here is why personalization is imperative today.
Walmart Transforms Its Ecommerce in the Age of Amazon
Walmart is taking the bull by the horns in its efforts to compete with Amazon, with a slew of rapid changes primarily spearheaded by its head of domestic ecommerce Marc Lore, founder and CEO of Jet.com. See what industry experts had to say about how Walmart is positioning itself against Amazon.
4 Tips to Meet Shoppers’ Expectations Via Mobile
Mobile shopping continues to be on the rise. So it comes as no surprise that brands and retailers continue to invest more and more into this shopping channel. Here are four tips to meet your customer’s mobile shopping expectations.
5 Fails of Redesigning Your Ecommerce Website
Redesigning your ecommerce website is not an easy task and can be tedious in order to make it a seamless experience for customers. Here are what retailers need to avoid when redesigning their ecommerce website.
How Technology is Driving Personalization Success for Fabletics
Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.
The ALDO Group Raises the Bar in Digital
The ALDO Group has announced the latest phase of its digital transformation with the release of a new responsive website and ecommerce platform that raises the bar for retail online, in-store and mobile channels. See how this new website and ecommerce platform will change the way customers shop at ALDO.
PetSmart Acquires Chewy.com
PetSmart announced it would acquire Chewy.com in an effort to further enhance the online and in-store experience for both companies. See what this means for both companies as each move forward with this acquisition.