Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 7/17/2018 Back-to-School Spending Expected to Reach $27.6 Billion Domestic back-to-school spending is projected to reach $27.6 billion … Continue Reading →
Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.
Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.
Domestic back-to-school spending is projected to reach $27.6 billion this year or $510 per household, up slightly from $501 in 2017, according to data from Deloitte’s annual back-to-school survey. Here is what the rest of the survey revealed about the back-to-school shopping season.
As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.
SOMERVILLE, NJ, July 10, 2018 — Giftapart Inc., the internet ecommerce marketplace creating a revolutionary new online shopping experience, has launched its blog. “Giftapart’s mission to provide services and … Continue Reading →
Social commerce is a relatively new concept for many shoppers. Being able to shop through social media while engaging with a brand is one way retailers can have an exceptional shopping experience. Check out this infographic by 16Best.net as it highlights how social media is changing the way shoppers are shopping brands.
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 7/13/2018 Back-to-School and College Spending Expected to Reach $82.8 Billion Total back-to-school spending for children in … Continue Reading →
Although branding plays a vital role in business, content plays a major part in improving your brand’s image especially in the online world. Here are six tips on how content can help build your brand.
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 7/11/2018 FedEx Active in Blockchain Initiatives Tying in Supply Chain With interest growing in the use of blockchain in the … Continue Reading →