Identity Leader Uses Insights and Proprietary Identification Technology to Help Ecommerce Clients Achieve 20+ Percent Lift
Albany, New York and BOSTON, August 7, 2018 – 4Cite, the first and only full-service, people-based identification and insights services provider, today announced at eTail East 2018 that 68% of the U.S. market’s 215 million online shoppers are a part of the 4Cite Data Network™.
The company’s proprietary identification technology and its 4Cite Data Network™ are enabling ecommerce companies to identify more shoppers visiting their web sites resulting in 20+ percent sales lift. A result that can mean millions of dollars in additional revenue to their bottom line.
“4Cite’s advanced identification capabilities have been hugely meaningful to our business,” said Gump’s Director of Digital Marketing Matt Thompson. “Across our triggered lightbox and triggered email services, we’ve realized a 200 percent improvement in performance. Results like this are the exact reason we chose 4Cite. No other company can match their results.”
4Cite’s People-Based Identification Insights Hub™ uses advanced identification and data capture capabilities to derive consumer insights that fuel a wide array of people-based marketing strategies for clients. The insights take marketing initiatives to the next level through complex attribute determination, scoring and predictive indicators grounded in a comprehensive understanding of each consumer’s past, present and future actions across a wide array of categories including engagement, products, deals, offers, cadence, churn, source, device, price and size.
“We have over 147 million U.S. online shoppers in our universe, with a 236 percent increase in just the last 12 months and it’s growing every day,” said 4Cite Senior Vice President Jack Sturn. “We’re helping customers like Gump’s take personalization to a whole new level. Our Shopping Elsewhere ™ Triggered Emails, provide valuable insight that prompts real-time, personalized offers at the moment when customers are actively in their inbox or are in shopping mode on other retailer sites, drastically increasing open rates and getting inactive and lapsed customers re- engaged. We make personalization, individualization.”
4Cite also announced today that during Q2 FY2018 the company increased their footprint into the home furnishings, meal kit and sport markets signing new contracts with such well-known brands as Brooklyn Bedding, Arhaus, Hello Fresh, State Line Tack, Pure Hockey, Serena and Lily, Gump’s, Shoe Carnival and Legal Seafood. In addition, the company has expanded service offerings with 16 of its existing customers.
4Cite is the first and only people-based identification and data insights services provider with a centralized interaction hub that uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers to influence purchasing activity with proprietary technology that enables retailers to acquire, retain and reactivate customers. 4Cite’s suite of product offerings include Shopping Elsewhere email triggers, provide valuable insight that prompts real-time, personalized offers at the moment when potential customers are actively in their inbox or are in shopping mode on other retailer sites, drastically increasing open rates and getting inactive and lapsed customers re-engaged.
“Leading brands choose to work with us because they understand that individualization is key to brand success,” added 4Cite Senior Vice President Jack Sturn. “Our team defines and implements strategies that fuel individual marketing programs, increasing engagement and enables 4Cite customers to become top performers in their categories. We’re happy to see that our triggered email and triggered lightbox services as well as our Shopping Elsewhere email triggers are driving brand loyalty and revenues.”
About 4Cite
Albany, New York-based 4Cite is the first and only full-service, people-based identification and insights company. The 4Cite People-Based Identification Insights Hub ™ uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers and influence purchasing activity. Helping companies drive brand loyalty and increase revenues, 4Cite is privileged to partner with some of the industry’s leading B2C and B2B companies including Staples, Harry and David, J.Jill and Vera Bradley. For more information, visit http://www.4cite.com or call 844-545-7110.
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CrossLink, 4Cite Data Network, 4Cite People-Based Identification Insights Interaction Hub, 4Cite Shopping Elsewhere, 4Cite Engagement Bars, 4Cite OneTag and 4Cite Live Content are registered trademarks of 4Cite Marketing, LLC. All other trademarks belong to their respective companies.