Joining the fast-growing MarTech startup are John McCrea as CMO and Stefan Mayo as Head of U.S. Sales and Business Development
Palo Alto, CA, Jan. 23, 2019 – Amplify.ai, the AI-driven engagement platform, today announced two key executive hires, the appointment of John McCrea as Chief Marketing Officer (CMO) and Stefan Mayo as Head of U.S. Sales and Business Development. In his role, McCrea will lead the company’s marketing team globally. Mayo will build out and lead the sales and business development teams in the U.S. Together, these efforts should accelerate the company’s already fast growth in the Conversational Marketing software space.
“These two key hires come at just the right time, as we approach 2 billion AI-driven engagements with more than 150 million consumers and have clearly established product/market fit,” said Mahi de Silva, Chairman and CEO of Amplify.ai. “With Stefan and John on board, 2019 is all about stepping on the gas.”
John McCrea has been an Internet entrepreneur and digital marketing leader for over 20 years. Most recently, he was CEO of Ethereal, a virtual reality software startup building an immersive music visualization platform. Prior to that, McCrea served as CMO for MediaSpike, developer of an in-game virtual product placement platform. Prior to that, he was VP of Marketing for Plaxo, an early mover in the Social Web, which was acquired by Comcast. While at Comcast, he launched and ran Tunerfish, a pioneering Social TV business.
“The potential for AI-driven, messaging-based, conversational marketing is absolutely enormous and Amplify.ai has the right team, technology, product, partners, and customer traction to lead and shape this emerging market,” said Mr. McCrea. “As CMO, I look forward to helping other CMOs and their digital teams leverage the transformational capabilities of our AI-driven engagement platform.”
McCrea holds a B.S. from M.I.T. and an MBA from Stanford GSB.
Stefan Mayo brings to Amplify.ai over 15 years of experience as a sales leader in the digital marketing and ad tech industry. Prior to his new role, Mayo worked as an Executive Director of National Sales at Valassis Digital, an advertising and marketing intelligence company that predicts consumer behavior, where he focused on revenue growth, sales productivity and profitability across a suite of advertising technology products and solutions. Prior to that, his sales leadership positions include Executive Director of National Sales at Valassis Digital, Director of Enterprise Sales at SocialChorus, VP Sales at Martini Media and Director of Business Development at Yahoo! Mr. Mayo is passionate about building high performing teams, scaling organizational operations and helping sales people reach their full potential.
“I’m impressed with how our platform is amplifying engagement and ROI for digital marketers,” said Mr. Mayo. “For Amplify.ai, 2019 will be a year in which we show serious revenue growth across all the three pillars of digital: Social, Display, and Search.”
Mayo holds a Bachelor’s of Science in Marketing from San Diego State University.
Amplify.ai is headquartered in Palo Alto, Calif. with a global team that spans Europe, Asia and Latin America. We enable brands to leverage AI to automate marketing engagement and extend them into conversations that are immersive and persistent – with tools to measure, optimize and manage the full lifecycle of a brand experience. Our end-to-end platform helps companies acquire, engage, educate, communicate, entertain and transact with the billions of consumers around the globe that use popular social networks and messaging applications everyday. To learn more about Amplify.ai, visit www.Amplify.ai.
Carve Communications for Amplify.ai
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