Asendia Becomes Shareholder of Anchanto

Anchanto’s SaaS offerings receive a vote of confidence from global companies due to steady
profitability and consistent growth plans through the first half of 2020

SINGAPORE, Aug. 13, 2020 – As the first half of 2020 saw the ecommerce and retail landscapes
changing profoundly due to the global crisis, Anchanto, a Singapore-based B2B software-as-a-service
(SaaS) company specialising in ecommerce technology, managed to keep scaling and turned

Anchanto also announced today that it received new funding as part of its ongoing Series
C round, totalling S$16.6 million raised till date. Taking part in the funding round were Asendia, a joint venture of the French national post La Poste and state-run Swiss Post, and MDI Ventures, the
corporate venture arm of Indonesian telco firm Telkom Indonesia.

Anchanto will use the funds to strengthen its research and development portfolio to launch two new
products, build data platform and expand to three more markets. The company will also invest in
hiring skilled talents to enhance and accelerate the launch of its new products into markets –
especially with the demand for SaaS solutions on the rise.

“Achieving profitability in these times is an excellent performance,” said said Vaibhav Dabhade, CEO and Founder of Anchanto. “I feel this is a more significant achievement than raising USD 12M in the middle of the COVID-19 crisis. We are a capital-efficient company. 100% of our revenue comes from a SaaS subscription with a high gross margin; we do not buy inventory or run services shops or warehouses. It took strong resilience, deep understanding of product design, engineering, marketing,
sales, account management and solid teamwork across seven countries to get here.”

This round also marks the start of Anchanto’s partnership with Asendia AG, a European cross-border
ecommerce shipping and mail services giant, as a new shareholder. Aligned with Anchanto’s unique
approach to raising funding from its key customers, Asendia is the fourth customer to turn into a
shareholder after MDI (Telkom Indonesia), Transcosmos Japan, and Luxasia. MDI Ventures is a
corporate venture capital initiative by Telkom Indonesia – which increased its stake further by adding
to their existing investment. Marc Pontet, CEO of Asendia, and Donald Wihardja, CEO of MDI Ventures
will be joining Anchanto’s board.

“Asendia intends to continue its journey along the cross-border e-commerce value chain and support
the growth of an innovative technology company serving the international growth of global brands,” said Marc Pontet, CEO of Asendia. “We have high hopes for further cooperation with Anchanto and we expect that we are going to create additional growth and synergies for the company thanks to our logistics and technology capabilities.”

“We are pleased to have Asendia invest into Anchanto’s vision. Asendia Singapore cross-border
eCommerce operations have been running on Anchanto Wareo and SelluSeller platform for over two
years now,” Vaibhav added. “Asendia 100% owns wnDirect- which happens to be our customer for over six years. We see the investment from Asendia as our gateway to European markets. 70% + of investment in Anchanto has been from our customers, which is a great testimony of how powerful and stable our platforms are and the trust global companies have in us.”

“In the current digitalization era, the necessity of multiple retailers and brands to go omnichannel
path is highly critical, especially with the current pandemic where the shift to online sales is inevitable,” said , said Donald Wihardja, CEO of MDI Ventures. “Anchanto’s robust platforms are well position to highly capitalize this ‘new normal’ to tackle massive problems that are not only faced in Indonesia but also globally. We are also excited to welcome our new partner, Asendia, who will help to bring Anchanto enterprise grade solutions beyond SEA and the world.”

As of last year, Anchanto’s platforms have helped streamline the ecommerce operations of more than
12,000 business and sellers consisting of over 300 global enterprises. Anchanto’s customers manage
over 67 million+ stock keeping units (SKUs) and 115 million+ listings, and have processed a combined
Gross Merchandise Value (GMV) of nearly US $2.71 billion via their platforms. Sellers process over 4
million orders per week on Anchanto’s systems, averaging at 1.6 order processed every second.
Anchanto’s highly stable platforms have been built to handle massive volumes for enterprise
customers and hence played key roles in defining the company’s success. Approximately 13 million+
API calls are triggered from the SelluSeller platform every single day. During peak seasons, this
increases up to around 27 million+ API calls per day.

The company’s cutting-edge SaaS offerings – which are developed in-house – simplify backend
operations and help enterprises achieve unprecedented productivity through automated ecommerce
management. This includes Anchanto’s flagship product, SelluSeller, which is an online multichannel
ecommerce management software as well as a mobile application; and Wareo, a full-suite warehouse
management system that helps businesses manage B2B and B2C operations through a single system,
making fulfillment seamless.

Anchanto currently serves a massive customer base comprising global players (including three Fortune
500 companies) such as Nestle, Pos Malaysia, GreatDeals, Luxasia, DKSH, DHL eCommerce, Bench
Retail, MYDIN, and more. Having established a strong foothold in Southeast Asia, Anchanto has
recently expanded into the Korea & ANZ region and will be looking to explore other markets within
the greater Asia-Pacific region and Europe in the future.

About Anchanto
Incorporated in 2011, Anchanto is a global SaaS technology company headquartered in Singapore
that helps Brands, e-Distributors, eCommerce enablers, Retailers, Third-party logistics providers,
SMEs, Warehouses and Postal Associations, streamline and manage highly successful end-to-end
eCommerce operations.

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For media enquiries, please contact:
Dipti Jaiswal
Phone: +65 83393149
Email: [email protected]

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